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When I first started domain flipping three years ago, I made every mistake in the book. I overpaid for mediocre domains, listed them on the wrong platforms, and waited months for sales that never materialized. After losing nearly $2,000 in my first year, I decided to approach domain flipping more systematically.
Fast forward to today: I’ve successfully flipped over 20 domains with a consistent profit margin averaging 127%. The key to this turnaround? Understanding which domain marketplaces actually deliver results—and which ones waste your time.
In this article, I’ll share my real-world data on the success rates of seven major domain flipping platforms based on my personal transactions. If you’re looking to maximize your domain selling profits while minimizing waiting time, this comparison could save you months of frustration and thousands in potential losses.
To make this comparison as objective as possible, I followed a consistent approach:
Let’s dive into the results.
Here’s how each platform performed based on my domain sales:
| Platform | Domains Listed | Domains Sold | Success Rate | Avg. Time to Sale | Avg. Commission | Price Achievement* |
| GoDaddy Auctions | 8 | 5 | 62.5% | 47 days | 20% | 83% |
| Sedo | 12 | 7 | 58.3% | 82 days | 15% | 76% |
| Flippa | 6 | 3 | 50% | 31 days | 10% | 68% |
| Afternic | 10 | 5 | 50% | 56 days | 20% | 79% |
| Dan.com | 7 | 3 | 42.9% | 63 days | 9% | 81% |
| Dynadot | 5 | 2 | 40% | 42 days | 5% | 72% |
| NamePros | 6 | 2 | 33.3% | 28 days | 0% | 65% |
*Price Achievement: Final selling price as a percentage of original asking price
These numbers tell only part of the story. Let’s break down each platform’s performance in detail.
GoDaddy Auctions emerged as my top-performing platform based on overall success rate. The marketplace benefits from massive traffic due to GoDaddy’s dominant position in the domain registration market. According to Crazy Egg, “GoDaddy Auction is highlighted as one of the largest domain marketplaces in the world.”
The domains I sold through GoDaddy Auctions were primarily brandable .com domains between 6-10 characters in length. The platform’s auction format created competitive bidding on several occasions, pushing final prices higher than my expectations.
What Worked Well:
Drawbacks:
Sedo came in second for success rate but first for total profit, largely due to two high-value sales that significantly boosted my earnings. The platform’s global reach and multilingual support helped me connect with international buyers, particularly for country-specific TLDs.
According to Host Advice, “Sedo has over 19 years of experience in the domain industry and a user base of 2 million customers from more than 150 countries.” This extensive reach was evident in the diversity of inquiries I received.
What Worked Well:
Drawbacks:
Flippa had a middle-of-the-pack success rate but the second-fastest average time to sale. The platform’s strength lies in its broader focus on digital assets, attracting buyers who are looking not just for domains but for business opportunities.
According to Surfer Cloud, “Flippa has strong market analysis tools but comes with subscription fees and high competition.” This aligned with my experience—while the platform had good tools, the competition was fierce, driving down price achievement.
What Worked Well:
Drawbacks:
Afternic tied with Flippa on success rate but offered better price achievement. The platform’s standout feature is its extensive distribution network, which displays your domains across multiple registrars and marketplaces.
According to NameSilo, “Afternic has a commission rate of 20-30% and is recognized for its wide distribution network and escrow services.” This distribution power was evident in the diverse sources of my domain sales.
What Worked Well:
Drawbacks:
Dan.com (now part of GoDaddy) offered a lower success rate but had one of the best price achievement rates and the lowest commission structure among major platforms. The platform’s strength was its user-friendly interface and flexible payment options for buyers.
According to Affiverse Media, “Dan.com features an automated escrow system for fast transactions and offers flexible payment plans.” These payment plans helped close deals with buyers who couldn’t afford the full price upfront.
What Worked Well:
Drawbacks:
Dynadot offered the lowest commission rate of all platforms I tested, making it attractive for maximizing profits on successful sales. However, its lower success rate meant fewer domains actually sold.
According to Owrbit, “Dynadot Marketplace has a listing fee of free and a commission fee of 5%.” This low fee structure was the platform’s main advantage, though it came with trade-offs in terms of marketplace reach.
What Worked Well:
Drawbacks:
NamePros had the lowest success rate but the fastest average time to sale and zero commission. The platform is primarily a forum for domain investors rather than a dedicated marketplace, which explains both its strengths and weaknesses.
According to Mono VM, “NamePros provides a supportive community for domain discussions but may have lower marketplace visibility.” This community aspect meant that while fewer domains sold, those that did sell moved quickly as buyers were typically experienced domain investors who knew what they wanted.
What Worked Well:
Drawbacks:
After analyzing data from 20 successful domain sales across seven platforms, several important patterns emerged:
Platforms with the highest success rates (GoDaddy, Sedo) typically had higher commission fees and longer sales cycles. Conversely, platforms with lower fees (Dynadot, NamePros) had lower success rates but faster sales when they did occur.
This creates an important strategic decision for domain flippers: prioritize higher success rates at the cost of higher fees, or accept lower success rates in exchange for higher profit margins on successful sales.
Different platforms showed clear preferences for specific types of domains:
Understanding these preferences allowed me to strategically list domains on the platforms where they had the highest chance of success.
The percentage of asking price actually achieved ranged from 65% (NamePros) to 83% (GoDaddy Auctions). This significant variation highlights the importance of platform selection based on your pricing strategy.
If you price aggressively and need to achieve close to asking price, platforms like GoDaddy and Dan.com offer better results. If you price with more negotiation room built in, the lower achievement rates on other platforms may be acceptable.
The average time to sale varied dramatically from 28 days (NamePros) to 82 days (Sedo). This time factor has real costs in terms of renewal fees, opportunity cost, and cash flow.
For domain flippers working with limited capital, faster-moving platforms may be preferable even if they have lower success rates or higher fees. Conversely, those with larger portfolios and longer time horizons might prefer platforms with higher ultimate success rates despite longer waiting periods.
Through experimentation, I discovered several platform-specific strategies that significantly improved success rates:
My total profit from 20 domain sales across all platforms was $19,669, representing an average profit of $983 per domain after all fees and commissions. However, this doesn’t account for the domains that didn’t sell or the time invested.
When factoring in unsold domains and time investment, here’s a more realistic picture:
According to We Can Track, “Successful website flippers achieve a 30-150% return on investment (ROI) on their investments.” My average ROI of 308% ($1,285 selling price vs. $118 purchase price) exceeds this benchmark, but the overall success rate of 37% highlights the speculative nature of domain flipping.
Based on my experience and data, here’s my assessment of whether domain flipping remains viable for different types of investors:
If you have deep market knowledge, understand valuation principles, and can identify undervalued domains, flipping remains profitable. The key is platform diversification and strategic listing based on domain characteristics.
With careful domain selection and realistic expectations, part-time flippers can achieve positive returns. However, the days of easy profits are over—success requires research, patience, and strategic platform selection.
The learning curve is steep, and mistakes are costly. New flippers should start with a small portfolio, focus on brandable domains under $200, and be prepared for a success rate below 40% while learning the market.
Based on 18 months of data, I’ve adjusted my domain flipping strategy to maximize returns:
This approach has increased my overall success rate from 37% to approximately 52% over the past six months, with a corresponding increase in ROI.
If you’re looking to maximize your domain flipping success in 2025, here’s my recommendation based on18 months of comparative data:
For Maximum Success Rate:
For Fastest Sales:
For Lowest Fees:
For Best Price Achievement:
The ideal approach combines these platforms strategically based on your specific domains, time horizon, and financial goals. By understanding each platform’s strengths and weaknesses, you can significantly improve your success rate and maximize returns on your domain investments.
Have you sold domains on these platforms? Which ones have worked best for you? Share your experiences in the comments below!